Forecasted Results
It is difficult to forecast the results of this project by comparing to the results of competitors
- no credible information on the growth of Singapore theatre
- poor utilization of the internet by Singapore theatre companies
- Act 3 will play a pioneering role in the use of internet in Singapore theatre
- Act 3 have set realistic realistic objectives based on the market situation analysis
- The Act 3 marketing program derives from a strategic plan to meet these objectives
- Act 3 have set up monitor and control systems to control and evaluate the marketing programs during the launch phase
- The Act 3 contingency plans can be employed should problems occur during the launch period