Marketing Objectives

To fully utilize the power of internet
To increase awareness of existing and new range of ACT 3 online / offline product and services via the internet
To rejuvenate and �contemporaries� the brand / company by having an active online presence
To increase the relevance of the ACT 3 brand to the generally �internet savvy� Singaporean consumers
To position ACT 3 as a leader and innovator in the field of theatre, differentiating the brand from all competitors
To increase brand empathy (via community related projects communicated online).