Current Situation Analysis
- No single direct competitor
- Similar theatre set-ups not targeting at children or specific group(s)
- Development & growth in this area locally is still very slow and is in its infant stage
- Act 3 will be a pioneer and have first mover advantage over the rest of incumbents
1) Established, loyal customer base
2) Rich experience acquired
- The proposed make-up of the Act 3 website will be strategically bundled & structured